Paul Robertson

Paul is the Global Head for New Product Introduction and leads the NPI team at Synapse. With over 14 years of experience in taking products from design concept to manufacturing & retail, coupled with an extensive background in selling into mass market retail, Paul expertly guides products through the development process. “You need a great design, and that design must be realized on quality, cost and schedule targets to enable our clients’ success.” He thrives in working with multi-functional teams from early in the design process to ensure that the clients’ goals are realized in production environments. Paul is well-versed in conducting business in China, where he has become adept at identifying manufacturing partners, including qualifying vendors, and negotiating pricing and terms. He fluidly navigates the language, culture, and time differences, having also managed teams in China and opened a joint venture in Taiwan.